> For the complete documentation index, see [llms.txt](https://help.newtone.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.newtone.ai/documentation/getting-started/what-newtone-does.md). # What Newtone does What Newtone produces, what makes the output publishable, and what Newtone deliberately is not. Newtone generates, translates and optimizes product and marketing content for companies with * large, frequently changing catalogs sold across several markets and languages * strong brands with a need for precise, consistent tone of voice * a high quality bar, where content ships ready to publish The platform works from the structured product data you already hold — in a PIM, a DAM, a commerce platform or a file export — and writes enhanced content back to the same system. You do not migrate anything, and Newtone does not become your system of record. ## What you can produce Including but not limited to: * **Product detail page content**, generated from product attributes * **Product detail page translations**, into any supported language and regional variant * **Category and listing page content** (currently in beta with selected organizations) * **Document translation** for PowerPoint decks, Word documents, XLIFF files and web copy, with layout and structure preserved All of it draws on the same configuration, so a deck translated through Newtone follows the same terminology and voice rules as your catalog. ## Why the output is publishable Most content tooling produces a first draft that a person then has to rewrite. That saves a team very little, because someone still reads every item. Newtone is configured before you use it. Your voice, terminology, mandatory and forbidden wording, formats and market-specific rules are encoded up front by the Newtone team, working from your brand guidelines and existing content. That encoding is what the platform applies on every generation and every translation. The practical effect is that review becomes exception handling rather than line-by-line editing. See [Quality and review](/documentation/core-concepts/quality-and-review.md) for what that means in practice and how exceptions are handled. ## What Newtone is not **Not a PIM.** Newtone does not replace your system of record. It reads from it and writes back to it. **Not an SEO agency.** Newtone supplies the content engine and the quality bar. Traffic strategy and accountability stay with your team or your agency. **Not a self-serve content tool.** Encoding a brand well enough that output needs no review is configuration work, and Newtone does that work with you rather than handing you a settings panel. If you want to configure a content engine yourself, Newtone is the wrong fit and we will say so early. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.newtone.ai/documentation/getting-started/what-newtone-does.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.